Ad break: David Beckham for Sky Sports, Fiat, Persil, NSPCC
Watch a charity promo that's far from po-faced and an illustration of the footballer's multi-screen appeal in this week's review
NSPCC: 'The Underwear Rule' (starts at 00:03) - UK
Broaching the subject of appropriate and inappropriate behaviour with children is such a difficult thing to do without resorting to unsettling analogies so it's immensely refreshing to see an approach that manages to get the message across without falling into this trap. This is a first-class piece of work that simultaneously tackles an important issue and raises awareness of an extremely worthwhile charity.
Director: Joanna Bailey
Halifax: 'Linda Turner' (starts at 00:57) - UK
Creating advertising for banks has been a thankless task since these giant financial institutions brought the world economy to its knees and it's only recently that we've started to see some confidence returning to the sector. Halifax have decided that its customers are the real heroes of austerity Britain and here it singles out a woman who works in a DIY store as one of the nation's finest.
Director: Mike Long
Persil: 'Whatever Life Throws' (starts at 02:01) - UK
Persil has been trying to persuade us to embrace dirt for a number of years but no one has made filthiness look as attractive as young Irish director Niall O'Brien. An M83 track plays as a girl rises to her feet in a meadow only to be coated with a kaleidoscope of different coloured stains.
Agency: DLKW Lowe
Director: Niall O'Brien
Fiat 500: 'The Italians Are Coming' (starts at 02:54) - US
"The British are coming!" shouts Paul Revere as he looks through his telescope but – hang on a minute – the British don't drive Fiats. It's not the British, it's the Italians. This provides the MacGuffin for an amusing series of vignettes showing the locals readying themselves for suave Mediterraneans rather than stiff upper-lipped redcoats.
Agency: Doner (Detroit)
Director: Paul Goldman
Sky Sports: 'Meet the Beckhams' (starts at 03:59) - UK
Has David Beckham's appeal and earning power declined how that he's now longer playing "the beautiful game"? Not at all. The tattooed superstar struts through this commercial for Sky Sports in a fashion that suggests he understands perfectly his relationship with the public and the value he can bring to a brand.
Tagged with: "david beckham"
Filed under: Euro 2012
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