David Beckham to star in Sky Sports’ Premier League ad campaign
Ex-Manchester United and Real Madrid player to appear in ad showcasing multiscreen availability of broadcaster's output
David Beckham is to appear in a major TV advertising campaign for Sky Sports, as the satellite broadcaster looks to turn up the heat on pay-TV rival BT ahead of the start of the new Premier League season.
The TV campaign featuring Beckham, who signed up to be a Sky Sports brand ambassador earlier this year, is to launch on Monday and underscores how seriously BSkyB is taking the threat of BT, whose brand ambassadors include Robin van Persie, Gareth Bale and Joe Hart.
Sky Sports' new campaign features multiple Beckham's showcasing the multiscreen availability of the broadcaster's output – including TV, laptop and mobile.
BT is expected to ramp up its promotion of its BT Sport channels from 26 July.
BSkyB last week muscled out BT to secure key matches at the start of the Premier League season, including Manchester United's key clashes with other top teams.
However, BT could have a strong end to the season, as it has only exercised five of its 18 first picks on matches.
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Filed under: Euro 2012
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